For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand.
But having a website alone isn’t enough to reach and convert new customers. It’s equally vital that your website is both professional yet captivating. Your brand, including your website, impacts your business and your potential to find new clients and grow revenues.
Therefore, knowing what you should be putting on your website can add an immense amount of value to your company.
Legitimacy and Trust Signals
When a potential client is visiting your website, the legitimacy of the user experience could serve as a foundation for building trust. In addition, it is critical that your website displays consistency and is updated. Moreover, having an online presence sends forth a user-friendly signal. Some examples to ensure that potential clients experience positive engagement are: using high-quality images, promoting testimonials and case studies, displaying certifications/awards, trying to educate rather than sell, bringing social media into the fold, and making it easy to contact. Once trust is gained, it usually results in more traffic, higher pages-per-session, higher conversations, and more leads.
Images are Crucial
As stated above, high-quality images are another essential part of creating a competent website. Pictures can convey information more effectively than words if chosen correctly. Images help with the consistency of your website as well as builds brand character. Images allow for a more memorable experience and can also create a personal connection between the potential client and the website. Furthermore, having real-life pictures rather than stock photos can increase trust and create a much better engagement with your potential clients.
Showcase Your Services
In general, each potential client that is visiting your website is coming for a specific reason, or even better, coming for a specific lawyer. It is important to communicate information correctly and efficiently in order to reflect quality legal standards. Likewise, you might want to display your unique value proposition. Your website should highlight what is exceptional about your practice, especially all of the different types of practice areas you can offer.
Testimonials and Case Studies
Customer testimonials can be a key content element because they are unbiased comments that prompt visitors to take action. You should be using testimonials to help establish credibility with potential clients. Testimonials work because they aren’t strong sales pitches, but come across in an unbiased fashion. It is a good practice to use real people to show success in your product or service.
In conclusion, knowing what is best to attract potential clients can be extremely beneficial to your business. Establishing trust from the beginning is crucial and sets precedence.
To book a court reporter for a meeting or a mediation, or even to discuss a court reporting position with On The Record, call one of our locations today, conveniently located in Whitby and Barrie. We look forward to discussing your court reporting or mediation needs.